Guest Post at Problogger: How to Write an Effective Post

Considering I’m supposed to be semi-retired this week, it’s been pretty busy around here, huh?

I posted an epic piece about writing effective blog posts at Problogger yesterday, and I think a lot of my readers here would get a lot of value out of it. The basis of the article is a chapter in one of Bob Bly’s books. Bly, if you don’t know, is one of the masters of copywriting, and since copywriting is all about writing compelling, persuasive prose, I thought that what he had to say about ads could be adapted well to blogging. And maybe all writing — after all, what we want more than anything is to change the way people think about their lives, whether it’s about what kind of toothpaste they should be using or how they should think about the nature of humanity.

Anyway, have a look and let me know what you think.