The Writer’s Technology Companion

The Tech-Savvy Guide for Non-Tech-Savvy Writers

Entries for the ‘Marketing’ Category

Spread the Link Love: Link to Other Blogs to Promote Your Own

One of the best ways you can promote your website is to link to other sites.
Doesn’t make sense on the face of it, does it? How can sending people away from your site build traffic to your site?
Well, there are several ways linking to other sites can help build up traffic for your own.

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Write E-books for Publicity and Even Profit: Part 5 — Promoting Your E-book

Unless you’re Stephen King, your e-book isn’t going to sell itself. You’re going to need to get out there and market it a little.
First of all, make sure it’s featured prominently on your site. Write a post about it, making sure to use all the important keywords you think people doing a Google search might […]

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Write E-books for Publicity and Even Profit: Part 4 — Distributing Your E-book

OK, you’ve written an e-book, fixed all the typos, formatted it nicely, and are ready to go. Now what? How do you get it to an audience?
Well, that depends on your ultimate goal. Are you planning to give your e-book away, or do you want to sell it? Let’s look at both options separately.

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Write E-books for Publicity and Even Profit: Part 3 — Producing Your E-book

Once you’ve written your e-book manuscript, you need to get it into shape for release. While there are e-book creation programs out there that will turn your e-book into a self-contained executable program, I advise against this. First of all, they rarely look all that good, and they force your reader to use a software […]

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Write E-books for Publicity and Even Profit: Part 2 — Writing Your E-book

Once you’ve decided on a topic for your e-book, you have to sit down and write it. For the most part, e-book writing is the same as any other writing, but there are a few special considerations. Since your book will most likely be read on a screen of some sort (readers could print it […]

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Write E-books for Publicity and Even Profit: Part 1 — Why E-books?

An e-book is a book, article, or other self-contained written material that is circulated electronically, usually over the web. Although they’ve been slow to catch on — few people relish the thought of reading a novel-length book on their computer screen — e-books have started to gain a lot of popularity with the release of high-quality e-book reading devices […]

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Elements of a Writer’s Website

You might be wondering what exactly to put on your writer’s website. There are a few elements I think should be on any writer’s website, but in the end, your particular needs should determine what your site contains.
The core of your site should show you and your talents off in the best possible light, and […]

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How to Select the Right Domain Name for Your Writing Site

I recommend you get a domain name right away — they’re cheap, and they make you look professional. There are two trains of thought about domain names. The first says to pick something clear and descriptive, like business.com — that’s clearly a site to go for if you want business information, right? The second school of thought is to […]

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Free Viral Marketing Ebook from Wordpreneur

Wordpreneur is giving away copies of the ebook “Viral Marketing unleashed”. If you’re trying to promote your website, book, or other product, this looks like it will give you some ideas.
Given that, unless you’re a major bestseller, your publisher’s marketing efforts are liable to be rather limited, most authors today need to have a pretty […]

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Should You Blog on Your Writer’s Website?

A blog — a regularly updated stream of updates about you and your writing — can be an important, maybe the most important, part of a writer’s website. While your portfolio and bio are useful, especially in getting new clients and supporting queries and proposals, they offer no reason for the passing reader (read: your audience) to come back.
If […]

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