Is it Worthwhile to Post on Sundays?
Sunday is a traffic black hole here at The Writer’s Technology Companion. Generally I get about 1/4 to 1/5 the traffic of a typical day on Sundays.
The “received wisdom” about blogging is that traffic will plummet on Sundays, so I’m not alone in seeing this. Even the subscriber count goes down, since it’s based on how many people access your feed via their reader, and not as many people open their readers on Sundays.
For the most part, this makes sense. A lot of blog reading is done during normal working hours, Monday through Friday, 9 to 5. Sunday, people are at home with their families, out and about doing shopping, attending church, and doing other stuff that keps them away from their computers.
So a lot of bloggers just don’t post anything over the weekend. That’s the policy, for instance, at Lifehack, where I schedule about 15 posts a week to run M-F.
What I wonder, though, is do we not post on Sundays because people don’t read on Sundays, or if people don’t read blogs on Sunday because so few of them post anything worth reading? I got a pretty good response to my post announcing the new ebooks page, which I posted on a Saturday — better than usual, actually, because I got some traffic from StumbleUpon on that post.
As a general rule, I’d advise new bloggers to keep their hard-won content for weekdays, but I wonder if it might not be worthwhile to post something — maybe something more conversational? — over the weekend. So this post is a test: if you’re reading this on Sunday, let me know in the comments, and maybe say a few words about whether you’d like to see more weekend posts. If you’re reading this on Monday or later, let me know that, too, and tell me whether you’d be inclined to drop by on a Sunday if you knew there was a good chance of finding a new post up.