How to Select the Right Domain Name for Your Writing Site
I recommend you get a domain name right away — they’re cheap, and they make you look professional. There are two trains of thought about domain names. The first says to pick something clear and descriptive, like business.com — that’s clearly a site to go for if you want business information, right? The second school of thought is to pick something jazzy and hip that can become a brand name, like meebo.com (an online instant messaging service) or Amazon.com (a bookstore).
For writers, the brand is you — that’s what people are going to search for on the web. So unless your name is incredibly common (or it’s not common but you share it with a porn star) I’d suggest using your own name, as in janedoe.com. If your name is somewhat common, you might have to get a .org or .net address — these are slightly less desirable than a .com address, but they’re fine. Make sure the person who owns the .com version isn’t another writer, though! If your name is long, you might want to abbreviate it: use your first initial or first and middle initial. Likewise, if your last name is short like mine, use your first initial so you can get a 4- or 5-letter domain name — they’re easy to type, easy to remember, and easy to spell!
If you have a common name, you might add “writes” or something similar to distinguish yourself from everyone else — johndoewrites.com isn’t a bad domain name, or writerjanedoe.com or sfwriterjohndoe.com. As a last resort, choose something distinctive and completely yours — if you’re a fantasy writer, you might choose something like narnia.com (if you’re CS Lewis); if you’re a tech journalist you might choose macreviewer.com (if you review software for Macs).
Stay away from anything cutesy or obscure — zzyzzfryx.com might be fun, but unless your audience is going to have some idea what it means, it’s a good idea to avoid that kind of domain name — imagine the frustration of a potential reader mistyping your domain name for the third time! (That doesn’t mean you can’t be creative with your site’s title — just give it an easy-to-type-and-remember domain name.) Also, avoid domain names other than .com, .net, and .org — people simply aren’t as familiar with domains like .us, .ws. .biz, or .info, and will probably enter yourname.us.com instead of yourname.us. The exception is if you’re a TV writer, the Tuvalu domain name .tv is a creative way to set yourself apart.
Update: An important exception to all of this is if you’re a freelance writer looking to position yourself as a freelance writing firm. While your name may well be a great choice for a domain name, if you’re going to do business under a firm’s name, that should be your domain name, too. For example, if you write as “Really Really Good Writing, Inc.” you should register “reallyreallygoodwriting.com” as well as your own name.
Always try to get your own name, though. Last week, tech writer and media producer Shel Israel discovered just how important it is to register your name, when a parody of him was put up at ShelIsrael.com. If your business has a strong brand, people will go looking for it, but there will always be people who remember only your name. You can, of course, redirect one domain name to the other, so no matter what people enter into their browser’s address bar, they’ll end up where you want them.
I’d add to this that you pick up the sub-domains at popular blogging services and redirect readers back to your home base.
Douglas: Could you expand on that a bit? If I read you correctly, you’re saying to sign up at, say, wordpress.com and blogger.com, with subdomains like dustinwax.wordpress.com (not a real domain name — yet?) and direct traffic there back to your home site? Am I getting this? Is there a way to automatically redirect from those services, or do you just use links?
After I hit send it occurred to me that I was a bit terse. You interpreted it exactly as I intended. Some of those services allow you to redirect, but I just meant a simple post with a link back to your main writing site.
Doing this protects your brand ala your Shell Israel notation.
And on Blogger, at least, it allows me to comment on other Blogger based blogs with the native login while allowing anyone following my link to ultimately locate me. A single post with a link might be a little clumsy, but it sure beats nothing or brand confusion.
Incidentally, I think this is the number one Internet piece of advice for anyone wanting to make a living writing. I recently found a local writing group. Perusing their “members’ links” made me cry: dead ends, freebie ISP sites, and sites your cousin’s girlfriend did as a favor seem to be the norm among would be authors.
I bought my own domain name. It isn’t based on my own name, either. And it’s a “net.”
I wanted a different and unusual web address. I wanted to use it to showcase the creative writing I do for our local writers group.
I got the name from a conversation I had with my sister a few months back.
http://www.AnotherDayintheDarkParade.net is memorable and creative, or so I have been told. I believe I also violated most of your guidelines.
Craig: I don’t think that violates my “rules”. dot-net is fine; my own site is at dot-org (though I have myname.com, too, forwarded to my dot-org site). It’s a little long, but memorable enough. I might not use it for freelance writing, but I could see using it for a clips portfolio to send editors to.
Douglas: That’s an interesting idea, and one I hadn’t thought of. Better yet would be to feed part of your main site’s RSS to the off-shoot sites, so they have some content in case someone stumbles across them.
I agree on upkeep, too — nothing’s sadder than a neglected site.
Dustin: The Web address might be a little long to spell out or to type in, but I have been getting a lot of compliments on it — the contents, not necessarily the name. When I tell people the name, however, I get a very positive reaction. I wouldn’t get that WOW reaction from Myname.com.
You really have to know when you’ve nailed the name and then go with flow. I’m planning to get a domain with my name, put my official stats on it, and then link to my creative fiction site from there.
I agree totally on upkeep. Every neglected site I find means LOST POTENTIAL to me. I can see what could have been made of it.
Shucks! I share a name with a band who has already registered the site and has a site live.
Hey Dustin,I’m currently writing a book about domaining and one of the sections is “how to value domains” – you’re right on the money.
The only exception I’d say is if you live in a country other than the US and only provide services for your region, then you should consider a ccTLD such as .ca, .co.uk, .de – since they are extremely popular and easier to get quality names.
Thanks for the article!
Ben: Are you a musician? If not, I’d say go ahead and register a .net or .org version of the domain name — or add your middle initial, or use first initial-last name. You have to try to be distinct, but there’s a lot of people with sites on the net — and we’re running out of meaningful domain names! So some overlap is to be expected. I once built a site for a friend who teaches music to teenagers; she shared a name with a porn star! What can you do? If people remember you, they’re going to Google you, no matter how clearly you spell out your domain name, and everyone else with the same name is going to come up. The best we can do is make it as easy as possible.
THanks, Chad — that’s good advice. I hadn’t even thought of it; obviously what domain names are best-understood will vary from country to country. In the US, it’s .com, then .net and .org; most people don’t even know that we have a .us domain! If you live in the UK, .co.uk is well-known; in Germany, .de; and so on.
Basic rule of thumb: Do what Amazon does. Whatever domain suffix Amazon uses in your country is probably well-enough understood that the average person will “get it”.
“Do what Amazon does” – I like it…great test!
hi can anyone of you help me in getting a creative name for my website I mean we are two people and thus we cannot just add bothe the names to the domain name thus suggest me something please.
god bless dynamic IP :]
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