Build Your Blog’s Traffic and Impact with Resource Posts

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8 Responses

  1. Aneesa says:

    What kind of posts can sports writers consider resource posts?

  2. Dustin says:

    Aneesa: Since I neither write nor read much in the way of sports writing, I’m not sure exactly, but I think something like the greatest plays of all time, the greatest athletes of all time, how to describe a game, how writers can get their first big interview (or locker room access), the ten worst sports announcers ever — maybe that gives you some ideas? Or consider a recurring list of the best up-and-coming players of the season — useful stuff if published far enough in advance, though it doesn’t have the same long-term staying power more “evergreen” topics might have. Or here’s another one: the best sportswriters in the business.

    I suppose it doesn’t have to be “bests”, either — how about 25 under-appreciated athletes? Or the rise and fall of a great team or athlete? The idea is, what will a lot of people want to know right now, and keep on wanting to know? Since I don’t know your field all that well, some of these suggestions might just be dumb, but I don’t think it would be all that hard to come up with better ones.

  3. Aneesa says:

    Thanks Dustin. You have provided me with some excellent ideas. I hope that I have a good start with the posts I’ve been writing on Love the Game, Don’t Like Puck Bunnies.

  4. Dustin says:

    Aneesa: The “Must Read Hockey Books” post is a great example — lots of commentary to keep it from being just another lsit of books, but clearly something to come back to more than once. I’d pull all the links into a list at the bottom for easy reference, though (keeping them interspersed with your reviews, too, of course).

    Naturally, you want your whole site to be a resource as well; writing “resource posts” isn’t meant to be the only way you build your site. Technically, on a well-written site, every post is a valuable resource, but once in a while, you throw out a massive list, or anything else people are going to want to keep coming back to, alongside your “everyday” useful posts.

  5. May says:

    I like the idea of being big, bold and educational 🙂
    I already have an idea of what to write now!

  6. Andre Kibbe says:

    Aneesa: As someone who doesn’t follow sports, but would like to be more conversant in the ones that are “water cooler” topics (football, baseball, basketball, golf, etc.), I’d love to see a resource post on the best introductions to popular sports (e.g. Football for Dummies) that go beyond Wikipedia. I think there are a ton of would-be sports fans out there who are looking for a point of entry.

  7. Andrew says:


    Great advice. I cannot recommend this strategy enough.

    Back in January, I compiled a list of 70 public speaking bloggers as a snapshot of my niche.

    Traffic: It generated much more traffic than anything I had previously written, and continues to be one of the more popular articles I’ve written.

    Expert in your niche: That article got me noticed, and I have tried since then to build on it. The list has grown from 70 to 106, and I now deliver a weekly review of the niche.

    It took a long time to compile the original list, but it was worth every second.

  1. May 23, 2008

    […] For all you blog writers out there, Dustin, who blogs over at the Writer’s Technology Companion, wrote a terrific post today about how to build your blog’s traffic by writing resource posts. […]