Write E-books for Publicity and Even Profit: Part 5 — Promoting Your E-book
Unless you’re Stephen King, your e-book isn’t going to sell itself. You’re going to need to get out there and market it a little.
First of all, make sure it’s featured prominently on your site. Write a post about it, making sure to use all the important keywords you think people doing a Google search might use to find information like yours. For a while, at least, it’s a good idea to put a blurb about your e-book at the bottom of every post you write, too — make sure our existing readers know about, and keep telling them about it!
Contact anyone you have any connection with on the web and ask them to link to your e-book, too. Send them a copy and ask them to review it. If it’s for sale, offer free copies for a giveaway on somebody else’s site. If you’re using e-Junkie, set up an affiliate program and give people a piece of the action in exchange for their promotional efforts.
Insert a link to your e-book into your signature block on your email and in any forums you frequent. Add a link to your profile on any social networking sites you belong to. If you’re giving it away, add it to directories of free e-books (Google “Free e-book directory” for some ideas).
If you’re selling your e-book, make sure you add it to Amazon’s Kindle store through their Digital Text Platform. You’ll have to reformat it for the Kindle’s screen (which is black-and-white and about the size of a pocketbook page), but you’ll get your title in front of thousands of Kindle users — a number that’s hopefully going to grow a lot. You can charge whatever you want for it — the average price at the moment seems to be $9.99 US — and you get 35% of the sales revenue.
Be creative with your promotions. Make up business cards or bookmarks with the URL of your e-book’s page prominently featured, and hand them out wherever you can. Put up flyers on bookstore bulletin boards. Buy Google Adwords or advertise in literary magazines. Obviously, don’t spend a fortune — and if you’re giving it away, it’s probably a good idea not to spend anything at all — but if you think you can make it back, putting a little money into promotions isn’t a bad idea.